Goodyear should target quality conscious consumers for aquatred quality conscious consumers are always seeking for higher quality product, in this case, aquatred provide higher quality product line value conscious may purchase the product, as long as the price is right for them. Goodyear: the aquatred launch : harvard case analysis 1 • five major companies based out of akron, ohio dominated the market from 1900s to 1970s • bias & bias-belted tires were phased out by radial tires • they lasted under 20,000 miles, by the early 1980s radials lasted over 40,000 miles leading to decrease in frequency of tire change. Read this essay on goodyear tire come browse our large digital warehouse of free sample essays get the knowledge you need in order to pass your classes and more. Case study: goodyear: the aquatred launch although goodyear was the leader in us passenger tire market with 15% market share, the company still had to be very careful in all things done because the competition was so intense.
Summary of recommendations: the timing, targeted segments and distribution channels are critical to the successful launch of the aquatred tire and to the reposition of goodyear as no 1 in all its segments consideration sets. • goodyear distribution channels there were three main distribution channels of goodyear: 4,400 independent dealers accounted for 50% of sales revenues, 1,047 manufacturer-owned outlets generated 27% of sales, and the 600 franchised dealers accounted for another 8% of sales. In addition, goodyear needs to improve margins due to an industry which is particularly mature and stagnant, causing net income to be less than 1% of total revenues constraints in order for the aquatred launch to be successful, goodyear needs the support of its dealers.
The company planning to launch the ‘aquatred’ tire in early 1992 and management was upbeat and saw the aquatred as a product to revitalize goodyear goodyear planned to sell the aquatred with a 60,000-mile warranty with a 10% price premium. Goodyear: the aquatred launch essays: over 180,000 goodyear: the aquatred launch essays, goodyear: the aquatred launch term papers, goodyear: the aquatred launch research paper, book reports 184 990 essays, term and research papers available for unlimited access. Free essay: jeff dennis 10/17/10 goodyear: aquatred the year is 1992 and goodyear is planning to release its new tire the aquatred the new tire is a premium.
Growth of the company is tied to increasing market share and improving margins the launch of aquatred is the manifestation of a customer-focused value proposition and will provide better margins over taking the commodity approach to increasing sales a two year payback is achieved with 024%. More essay examples on from the above alternatives, i would recommend goodyear to go with alternative one which is the goodyear continues to sell the products through individual franchises and dealer and not sears because sears already sells about 2 million goodyear tires. Goodyear aquatred case study how do consumers purchase tires tire consumers (at replacement market) will buy tire at two different occasions: when they need. Goodyear: the aquatred launch, spanish version is a harvard business review case study written by john a quelch, bruce isaacsonfor the students of sales & marketing the case study also include other relevant topics and learning material on – supply chain. An essay or paper on goodyear: the aquatred launch goodyear is preparing to launch a cutting-edge new tire with a unique tread design and outstanding performance features for wet and snowy roads that would give it conspicuous brand differentiation in the market.
Custom goodyear: the aquatred launch, spanish version harvard business (hbr) case study analysis & solution for $11 sales & marketing case study assignment help, analysis, solution,& example. Case good year tire by mohd izzuddin 17334 patients case route on goodyear the aquatre essay structure degree level goodyear aquatred case study analysis. Aquatred is the right product for goodyear most people perceive tire as commodity product for long because no player came out with very innovative product aquatred could gain first mover advantage as it was very innovative one. Goodyear: aquatred launch case solution,goodyear: aquatred launch case analysis, goodyear: aquatred launch case study solution, 10 introduction basically, this case study is all about the tire industry in the us.
Goodyear aquatred case analysis 2560 words | 11 pages conditions, goodyear needs to finalize the specifics regarding their marketing plan and distribution structure. Problem statement executives at goodyear must decide whether to launch the new aquatred line of tires, and if so, the best strategy with regards to distribution channels, pricing, and timing challenges goodyear needs to gain market share from competitors, particularly among the value and quality oriented consumers. Goodyear aquatred essay 1545 words | 7 pages jeff dennis 10/17/10 goodyear: aquatred the year is 1992 and goodyear is planning to release its new tire the aquatred.